Privacy Notice

PRIVACY NOTICE

Last Updated:  11-Nov-2025

We are committed to providing an exciting and safe online shopping experience and an elevated level of personal service. This commitment includes respecting and protecting the privacy of your personal information.

This privacy notice describes the types of personal information we collect from and about you when you visit our website (the "Site") or otherwise use our "Services". This notice also explains how we may use and share your personal information, as well as your ability to control certain uses of it.

 

1. Who We Are (Data Controller)

 

We are FINFOG VENTURES LIMITED, a company registered in England and Wales.

  • Company Address: 29828 Office Suite 29a, 3/F 23 Wharf Street, London, SE8 3GG, UNITED KINGDOM

  • Contact Email: support@alizeeleaf.com

For the purpose of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we are the Data Controller of the personal information we collect from you.

 

2. What Information We Collect

 

We may collect personal information from or about you in the following ways:

  • From Your Interactions With Us: We collect information you provide to us, such as when you make a purchase, sign up for our newsletters, participate in a promotion or survey, or contact us. This may include:

    • Contact Information: Your name, email address, telephone number, and shipping/billing address.

    • Transaction Details: Information about your purchases and payment details.

  • Information You Provide About a Third Party: If you send someone else a communication from the Services (e.g., a gift), we may collect that person's name, telephone number, email, and/or shipping address.

  • Automatically on the Site (Cookies & Analytics): We, or our service providers, may use cookies, web beacons/pixel tags, and other technologies to collect certain information about visitors to our Site. This may include your browser type, operating system, IP address, mobile device identifier, viewed webpages, links clicked, and other site usage data.

  • From Third-Party Sources: We may acquire information from other sources to update or supplement the information you provide, or when you connect with us through a third party (e.g., a social network), based on your privacy settings on those sites.

  • Combination of Information: We may combine the information we receive from or about you, including information from online and offline sources.

 

3. How We Use Your Information & Our Lawful Basis

 

Under UK GDPR, we must have a "lawful basis" for processing your personal data. We rely on the following:

 

A. To Perform a Contract

 

We process your data where it is necessary to perform our contract with you (i.e., to process your order).

  • To validate, confirm, verify, deliver, and track your order.

  • To process payment card transactions, arrange for shipping, and handle returns and refunds.

  • To maintain a record of your purchases and contact you about your order.

 

B. For our Legitimate Interests

 

We may process your data for our legitimate interests as a business, provided your rights do not override these interests.

  • To enhance your online shopping experience, including as a way to recognize you and welcome you to the Site.

  • To improve our Site, products, and customer service.

  • To use your data in an aggregated, non-specific format for analytical purposes.

  • To protect the security or integrity of our Site and business, such as by preventing fraud and managing risk exposure.

  • To respond to your questions and comments and provide customer support.

  • To send you marketing communications if you are an existing customer (you have the right to opt out at any time).

 

C. With Your Consent

 

We will process your data based on your explicit consent for the following purposes:

  • To send you newsletters, promotional materials, and other marketing offers by email (if you are not an existing customer or have specifically signed up).

  • To place non-essential cookies and tracking technologies on your device (see Section 6).

  • For any other purpose described to you at the point of data collection where consent is required.

You have the right to withdraw your consent at any time by contacting us or using the "unsubscribe" link in our emails.

 

D. To Comply with a Legal Obligation

 

We may process your data as necessary to comply with a legal obligation, such as:

  • To provide information to law enforcement or governmental authorities upon a lawful request.

  • To comply with tax, accounting, or other regulatory requirements.

 

4. Who We Share Your Information With

 

We do not sell your personal information. We may share your information in the following ways:

  • Company Affiliates: We may share information within our family of affiliated companies.

  • Service Providers (Data Processors): We use third-party service providers to perform services on our behalf (e.g., payment processors, shipping companies, email providers, website hosts). They are only given the information necessary to perform their duties and are contractually bound to protect your data.

  • Co-Marketing Partners: We may share information with select partners if we run a joint promotion, but only where you have consented to this.

  • Legal Disclosures; Safety: We may disclose your information to comply with a legal obligation, to enforce our Terms of Use, or to protect the rights, property, or safety of our company, our users, or the public.

  • Sale of Business: If our company is sold or acquired, information we have collected about you may be transferred to the new entity.

 

5. International Data Transfers

 

We are a UK-based company. However, some of our third-party service providers may be located outside the UK and the European Economic Area (EEA).

When we transfer your personal information outside the UK/EEA, we will ensure it is protected by appropriate legal safeguards. This may include:

  • Transferring to countries that the UK government has deemed to have an "adequate" level of data protection.

  • Using "Standard Contractual Clauses" (SCCs) approved by the UK's Information Commissioner, which contractually oblige the recipient to protect your data to UK standards.

 

6. Cookies and Your Tracking Choices

 

The Site uses cookies and similar technologies.

  • Strictly Necessary Cookies: These are essential for the Site to function (e.g., to manage your shopping bag). They are placed automatically and do not require your consent.

  • Performance, Functionality, & Targeting Cookies: These are used for analytics, personalising your experience, and advertising.

In line with UK law (PECR), we will not place any non-essential cookies on your device unless you give us your active consent (e.g., through a cookie consent banner). You can change your cookie preferences at any time.

You can learn more about managing cookies on your browser at www.allaboutcookies.org.

 

7. How Long We Keep Your Information

 

We will retain your personal information only for as long as necessary for the purposes for which it was collected. We determine retention periods based on:

  • The time required to fulfill your order and provide our services.

  • Our legal and tax obligations 

  • The original purpose for which it was collected.

When your data is no longer required, it will be securely destroyed, erased, or anonymised.

 

8. Your Data Protection Rights

 

Under UK GDPR, you have the following rights over your personal data:

  1. The right to be informed: About how we collect and use your data (which is the- purpose of this notice).

  2. The right of access: To request a copy of the information we hold about you.

  3. The right to rectification: To ask us to correct any inaccurate or incomplete information.

  4. The right to erasure: (The "right to be forgotten") To ask us to delete your data (under certain conditions).

  5. The right to restrict processing: To ask us to limit the use of your data.

  6. The right to data portability: To request your data in a portable format.

  7. The right to object: To object to us processing your data, particularly for marketing or our "legitimate interests".

  8. Rights in relation to automated decision-making: We do not currently conduct any automated decision-making or profiling.

To exercise any of these rights, please contact us at support@alizeeleaf.com. We will respond to your request within one month.

 

9. Children's Privacy

 

Protecting children's privacy is important to us. Our Site is not intended for children under the age of 13. We do not knowingly collect any personal information from children under 13. If we learn that a child under 13 has provided personal information to us, we will use reasonable efforts to remove it from our files.

 

10. Security

 

We have taken certain physical, administrative, and technical steps to safeguard the information we collect. While we make every effort to help ensure the integrity and security of our network and systems, we cannot guarantee our security measures.

 

11. Links to Other Websites

 

Our Site may include links to third-party websites. These sites have their own privacy policies, and we are not responsible for their practices.

 

12. Changes to This Privacy Notice

 

Any changes to our Privacy Notice will be posted here. Your continued use of the Site after changes are posted will mean you accept those changes, so please check this page periodically.

 

13. How to Contact Us and Your Right to Complain

 

If you have any questions or concerns about our privacy practices, please contact us at:

  • Email: support@alizeeleaf.com

  • Attn: Data Privacy Officer, FINFOG VENTURES LIMITED

If you believe we have not addressed your concerns, you have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO).